14 Industries Experts Say Millennials Are Killing — And Why They’re Wrong


Contrary to popular belief, Millennials still enjoy eating cereals as a breakfast option or snack. They just prefer them to be healthier, organic options with fewer artificial ingredients and more natural flavors.

Casual Dining

Millennials have been blamed for killing the casual dining industry, but experts say this is far from the truth. While Millennials are not as frequent a patron of casual dining restaurants as their older counterparts, they still visit such establishments on occasion.

Department stores

Department stores are widely seen as one of the industries that millennials are killing, but experts believe this is an oversimplification. Department stores remain popular among millennials for certain items, such as beauty products and accessories.

Luxury goods

Luxury goods have long been a status symbol and source of income for companies. Recent reports, however, suggest that millennials are increasingly turning away from luxury items.

Cable TV

Cable TV is one of the industries that experts have claimed millennials are killing due to their preference for streaming services. However, this could not be further from the truth.


Gyms have been popular among Millennials as they look for ways to stay fit and healthy. Despite the common belief that gyms are a dying industry due to the Millennial generation, this is not the case.

American cheese

American cheese has become a staple of the American diet, but some experts have blamed Millennials for its declining popularity.


Beer is one of the oldest beverages in the world, and it has a long and storied history that dates back thousands of years. Millennial drinkers have a taste for craft beer, which is why the industry has seen an explosion of unique flavors and styles.

Canned tuna

Canned tuna has been a staple in grocery stores for decades, but the industry is now struggling due to the preferences of millennials.


Millennials have been blamed for killing off a number of industries, including motorcycling. However, the truth is that millennials are actually reviving the industry by taking it in exciting new directions.